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COCO都可,一家充满创想与活力的奶茶店

COCO都可,一家充满创想与活力的奶茶店

COCO都可

  • 项目类型:餐饮空间形象设计
  • 项目面积:120m?
  • 完成时间:2019年5月

作为第一批打入内地市场的台湾奶茶品牌,CoCo在其消费市场已经形成了很稳固的品牌印象。因此,项目的设计核心就是要颠覆消费者对CoCo的原有印象,营造强烈的对比的同时,也让亲民的CoCo在消费体验方面得到超预期的升级。当纯粹的白邂逅新鲜的橙,即是一家充满创想与活力的奶茶店。本项目处于商场转角位置,可用面积十分有限。设计师根据店铺的功能划分出零售区、餐饮区、营业区、员工操作区以及商品展示区等多重区域,并通过对几何造型与空间美学的应用与表达,用趣味的思维转化成室内环境的组合场景,去塑造一个时尚、多元、通透的新型茶饮店。


As one of the first Taiwanese milk tea brands to enter the mainland market, CoCo has formed a solid brand impression in its consumer market. Therefore, the core of the design of the project is to subvert the original impression of consumers on CoCo, create a strong contrast, and at the same time, make the CoCo close to the people get a higher-than-expected upgrade in consumption experience. When pure white meets fresh orange, it is a milk tea shop full of creativity and vitality. This project is located at the corner of the shopping mall, and the available area is very limited. Designer according to the functional division of a store retail area, dining area, service areas, employees operating area and displays multiple areas such as goods, and by means of geometric modelling and the application of space aesthetics and expression, combination of thinking into the indoor environment with interesting scenes, to shape a fashionable, diverse and appear a new tea shop.


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