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大众汽车,在汽车里感觉就像在家一样

大众汽车,在汽车里感觉就像在家一样

大众

  • 项目类型:汽车4S店
  • 项目面积:400m?
  • 完成时间:2018年12月

大众汽车想给用户一种安全的感觉,在汽车里感觉就像在家一样,创造了一个亲密的区域,以增强客户的个性化服务。在这样像家一样的空间里,客户可以定制自己的梦想汽车。大家还在陈列室中融入了木材和真正的青苔,充分利用了大众汽车的风格和技术以及它的无人驾驶车型的元素。由水平长板制成的一堵墙是仿照大众汽车的特点格栅设计的;在展示厅的灯光下,也可以看到人工产品和新t-roc的风格。它的形式采用了一种新的设计线条,在大众的最新车型中。科技感与家的氛围相结合,在极简主义的照明形式中也得到了进一步的体现。


Volkswagen wanted to give users a sense of safety and to feel at home in the car, creating an intimate area to enhance customer personalisation. In such a home-like space, customers can customize their dream cars. We also incorporated wood and real moss into the showroom, taking full advantage of vw's style and technology as well as its driverless cars. A wall made of horizontal panels was designed to mimic a Volkswagen grille; Artificial products and the new T-ROC style can also be seen in the light of the showroom. It takes the form of a new design line in vw's latest models. The sense of science and technology combined with the atmosphere of home is further reflected in the minimalist lighting form.




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