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维珍尼品牌内衣店,创造出一个有机的“身体”

维珍尼品牌内衣店,创造出一个有机的“身体”

维珍尼

  • 项目类型:专卖店设计、品牌店设计、零售空间设计、商业空间设计
  • 项目面积:80m?
  • 完成时间:2018年11月

原空间的直角被弧形柔化,门头中间的柱体用曲面包裹消解,使两侧入口更加自然。地面及空间中的实体均采用浅色木料,在带来温和基调的同时创造出一个有机的‘身体’。与之相对比,白色半透明穿孔曲面或连续,或交叠,或独立地游弋于‘身体‘之前,恰如内衣物肌肤般亲之裹之、塑之立之,使人漫步其中感受到一种柔和舒适的包围感。这‘肌肤’与‘身体’的有机关系不仅带来了流畅的空间体验,更塑造出引人入胜的店面。同时依体裁衣般营造出的空间不仅丰富了购物体验,也将品牌创新、轻盈和舒适的核心理念以最直观的方式传递给现代女性客户。


The right Angle of the original space is softened by the arc, and the cylinder in the middle of the gate head is wrapped with curved surface, making the entrance on both sides more natural. The entities in the ground and space are made of light-colored wood, which creates an organic 'body' while providing a gentle tone. In contrast, the white translucent perforated surface is either continuous, overlapping or floating independently in front of the 'body', just like the skin of underwear wrapped and molded, making people feel a soft and comfortable sense of encirclement when walking among them. The organic relationship between 'skin' and 'body' not only brings a smooth space experience, but also shapes an attractive storefront. At the same time, the space created according to the genre clothing not only enriches the shopping experience, but also conveys the core concept of brand innovation, lightness and comfort to modern female customers in the most intuitive way.




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