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蔚来中心,颠覆传统汽车品牌展厅的新型空间

蔚来中心,颠覆传统汽车品牌展厅的新型空间

蔚来汽车

  • 项目类型:商业空间、展示空间、销售中心
  • 项目面积:1221m?
  • 完成时间:2020年1月

全新的蔚来中心以用户为中心,颠覆传统汽车品牌展厅的新型空间。蔚来设计并生产高性能的电动汽车,作为一家国际型初创企业,蔚来以一种非常规的视角,重新奠定了汽车行业高品质服务的定义。“展厅的室内设计,以蔚来ES8和EVE车型的形态和材质为灵感,采用干净利落的线条及高性能的建材。”蔚来LOGO由象征着开放、未来的天空,以及象征着行动、前进的道路组成,完美诠释了蔚来的品牌理念。首层沿街的透明玻璃立面内,陈列着蔚来的最新车型,以开放、友好的空间品质吸引过往游客和行人的注意。建筑二层被称为“客厅the Living Room”,通过隐蔽的楼梯到达,这里设有开放的会议区、公共长桌和一个开放厨房。三楼是提供给蔚来用户的专属空间,包括私密的休息区、可用于演说的论坛区、休闲书吧和若干私人会客室。


The new Nextev center is user-centered, subverting the new space of traditional automobile brand exhibition hall. Nextev designs and produces high-performance electric vehicles. As an international startup, Nextev has redefined the definition of high-quality service in the automotive industry from an unconventional perspective. "The interior design of the exhibition hall is inspired by the form and material of Nextev ES8 and EVE models, using clean lines and high-performance building materials. The LOGO of Nextev is composed of a symbol of openness, the future sky, as well as a symbol of action and the way forward, which perfectly interprets the brand concept of Nextev. In the transparent glass facade along the street on the first floor, nextev's latest models are displayed, attracting the attention of tourists and pedestrians with its open and friendly space quality. The second floor, known as' The Living Room ', is reached by a secluded staircase that features an open meeting area, long communal tables and an open kitchen. The third floor is the exclusive space for Nextev users, including private rest area, forum area for speech, leisure book bar and several private reception rooms.




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