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资生堂,全方位打造成一个真正的美妆集合空间

资生堂,全方位打造成一个真正的美妆集合空间

资生堂

  • 项目类型:品牌美妆集合店
  • 项目面积:2000m?
  • 完成时间:2019年4月

走进门店犹如一个新世界,满满的奢华感扑面而来。该店铺旨在用来向顾客展示资生堂之美与新的世界观,将集团多年积累的常识、技术、品牌和学问价值通通汇聚于此。店铺设计上,以资生堂的“传统”、“创造”为关键词,在天花板、镜面、地板的设计中都用上了资生堂的品牌 logo“花椿”,来强调品牌的基因,面面俱全,又各具特色。空间包括化妆品零售区、展示区、护肤沙龙、美容美发沙龙、会员咖啡厅等部分,真正打造一个美妆集合空间。如今,资生堂开始试图将自己全方位打造成一个真正的“豪侈品牌”,不仅通过品牌的自我提升和宣传,资生堂这几年主推的高端品牌更在得到不少明星和消费者的亲测后口碑相传。


Walking into the store was like a new world, full of luxury. The store is designed to show customers the beauty and new world view of Shiseido, bringing together the accumulated knowledge, technology, brand and cultural values of the group. In terms of store design, shiseido's "tradition" and "creation" are the key words. Shiseido's brand logo "toon" is used in the design of ceiling, mirror and floor to emphasize the genes of the brand. The space includes cosmetics retail area, exhibition area, skin care salon, beauty salon, members' cafe, etc., to truly create a beauty makeup collection space. Now, Shiseido begins to try to build itself into a real "luxury brand" in all aspects. Not only through self-promotion and publicity of the brand, the high-end brands shiseido mainly promotes in recent years have been passed on by public praise after being personally tested by many stars and consumers.




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