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海尔,一站式智能家居体验中心

海尔,一站式智能家居体验中心

Haier海尔

  • 项目类型:家居体验馆
  • 项目面积:3500m?
  • 完成时间:2019年7月

海尔是全球第一家推出“一站式智能家居解决方案”的企业。项目位于“忙碌”的家居城,设计的思考是,怎样为访客营造一种“平和”的氛围?使得访客能够以放松的心态了解品牌,产品及服务。外立面大家使用了半透明效果的阳光板,反射着阳光的白色盒子在周边满是招贴的店铺中脱颖而出。夜晚时盒子发出柔和的白色光芒,变身为美丽的灯塔。远远望去大厅中间一个发光圆环旋转着,像有魔力的漩涡吸引着你探索更多。LED屏幕包裹着的四根柱体围绕着圆环绽放画面。踏入圆环内沿着旋转楼梯走入中庭,映入眼帘的是10米高的弧形画面。给访客以360度空间视觉感官体验。大厅空间中纯净的白色水磨石,人造石和抛光的灰色镜面调色板既唤起了时尚前卫的美感,又烘托了品牌的生态智慧。


Haier is the first company in the world to launch "one-stop smart home solution". The project is located in the "busy" home city. The design thought is, how to create a "peaceful" atmosphere for visitors? Enables visitors to learn about brands, products and services with a relaxed mindset. We used translucent panels for the facade, and a white box reflecting the sunlight stood out from the placard filled with shops. At night the box gives off a soft white light and becomes a beautiful beacon. From a distance, a luminous ring spins in the middle of the hall, like a magic vortex that invites you to explore more. The four cylinders wrapped in the LED screen bloom around the ring. Step into the circle, follow the spiral staircase into the atrium, and you will see a 10-meter-high curved screen. Give visitors a 360-degree visual experience. The pure white terrazzo, artificial stone and polished gray mirror palette in the lobby space evoke both the aesthetic of the fashion avant-garde and the ecological wisdom of the brand.



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