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德意电器,全新零售终端形象继续“焕新创变”

德意电器,全新零售终端形象继续“焕新创变”

DE&E德意

  • 项目类型:品牌终端形象设计
  • 项目面积:290m?
  • 完成时间:2019年5月

高尚生活,当然德意。德意,通过对于德意品牌的市场调研和深入了解,发现,面对当下的市场环境,德意存在张力缺失,品牌拉力不够等问题。而线下终端,是消费者感知品牌及其产品价值的最直接渠道。如何拉开高度,提升渠道拉力,表达德意的品牌态度,成为这次终端设计的首要问题。当“差异化竞争力”成为家电行业沸腾的议题时,终端的体验不约而同成为了各大品牌竞争的主战场。审时度势,追求创新,迎接变化,提升品牌竞争力,才能在日渐激烈的市场竞争中立于不败之地。大家将德意的产品套系化组合并结合厨房场景,将一个完整的厨房在店内还原,让顾客进店就能体验到真实的厨房场景。无论你是喜欢做高端的米其林大餐、还是喜欢烘焙幸福满满的甜品西点,甚至是大火爆炒的传统中餐,都能在店内精准的找到合适的产品。大家的战略目标就是将德意电器的生活概念传递给每一个消费者,将美好生活的憧憬深刻到消费者心中。


GOLDEN LIFE. Through the market research and in-depth understanding of the German and Italian brands, DE&E is found that in the current market environment, DE&E brands have problems such as lack of tension and insufficient brand strength. The offline terminal is the most direct channel for consumers to perceive the brand and its product value. How to open the height, improve the channel tension, the expression of the brand attitude, become the primary issue of the terminal design.When "differentiated competitiveness" becomes a boiling issue in the home appliance industry, the terminal experience has become the main battlefield for the competition of major brands. Only by sizing up the situation, pursuing innovation, meeting changes, and enhancing brand competitiveness, can we remain invincible in the increasingly fierce market competition. We combine the product suite of DE&E with the kitchen scene to restore a complete kitchen in the store, so that customers can experience the real kitchen scene in the store. Whether you like to cook high-end Michelin dishes, bake happy desserts and pastries, or even cook traditional Chinese dishes, you can find the right products precisely in the store. Our strategic goal is to transfer the life concept of DE&E electric appliances to every consumer, the vision of a better life to the hearts of consumers.


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