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AND.G潮牌店,创造多元同质的情感语境

AND.G潮牌店,创造多元同质的情感语境

AND.G

  • 项目类型:商业集合概念店设计
  • 项目面积:180m?
  • 完成时间:2020年4月

在AND.G自我形态的构建过程中,“去中心化”在本案不仅是概念的表达更是一个真实的需求。鼓励品牌以自我输出为核心制造局部性放射,使品牌相互交集、渗透,试图制造模糊却不会混淆的“边界”。AND.G自信于以多点覆面方式代替既定动线,激发消费者以更直觉的行为方式与品牌开展更深度的对谈。重新审视材质作用于空间所产生的对比、融合、模糊、聚焦等影响,其目的不仅仅是为了追求视觉表现。更重要的是在此基础上完成品牌与艺术的语言共通,创造多元同质的情感语境,从而完成品牌对于大众的自我宣言。

 


In the construction process of AND. G self-form, "decentralization" in this case is not only the expression of the concept but also a real need. Brands are encouraged to produce localized radiation with self-output as the core, so that brands intersect and penetrate each other, trying to create vague but not confusing "boundaries". AND. G is confident to replace the established dynamic lines with multi-point overlay, so as to inspire consumers to carry out deeper dialogue with the brand in a more intuitive way. The purpose of re-examining the contrast, fusion, blur and focus of materials on space is not only to pursue visual expression. More importantly, on this basis, brand and art share the same language, and create a diversified and homogeneous emotional context, so as to complete the brand's self-declaration to the public.




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