威尼斯vns12561-vns6999威尼斯城官网

HEYSHOP,对传统设计的颠覆和对新型OMO模式的顺应

HEYSHOP,对传统设计的颠覆和对新型OMO模式的顺应

HEYSHOP

  • 项目类型:新零售品牌集合店设计
  • 项目面积:310m?
  • 完成时间:2019年9月

Heyshop新零售集合店是大家对于当今这个互联网新零售时代线下设计的一次实践。店铺设计中,充满了对传统设计的颠覆和对新型OMO模式的顺应。区别于传统店铺,Heyshop最大的特点在于其灵活性。她里面陈列的商品来自于不同的品牌,来自于不同的品类。基于大数据的分析,每个商品不能保证自己是否能持续留在店中。为了满足这个特点,大家采用了最具陈列灵活性的洞洞板展示方式。并对当下洞洞板的单调的展示形式进行了改良,使其兼顾美观与实用性。另一个打破传统店铺设计铁律的一个点是仓库前置,也是基于其OMO的新零售特点,新零售下的Heyshop可以把仓储空间做在“云端”。店铺从传统意义上的售卖空间,转型成了展示体验空间。


Heyshop's new retail collection store is our practice of offline design in this new era of Internet retailing. Shop design is full of subversion of traditional design and adaptation to the new OMO mode. Different from traditional shops, the biggest characteristic of Heyshop is its flexibility. She displays goods from different brands and categories. Based on the analysis of big data, each product cannot guarantee whether it will stay in the store or not. In order to meet this characteristic, we adopted the most flexible display mode of the cave board. At the same time, the monotonous display form of the current board is improved to make it both beautiful and practical. Another point that breaks the iron law of traditional store design is the warehouse front, which is also based on the new retail characteristics of OMO. Under the new retail, Heyshop can make the storage space in the "cloud". The store has transformed from a sales space in the traditional sense into a display and experience space.




    Return 返回目录 →  ·  Work details 在线咨询此作品 →

    威尼斯vns12561|vns6999威尼斯城官网

    XML 地图 | Sitemap 地图